- PDF 1.3 (PDF/X-1a compliant)
- All transparency and layers flattened
- CMYK Colour only (No spot colour or RGB)
- Newsprint image resolution 200dpi
- Newsprint Lineart resolution 1200dpi
- Magazine image resolution 300dpi
- Magazine Lineart resolution 2400dpi
- All fonts embedded and subset
- Advert dimensions for Newspaper
- Advert dimensions for Magazines
- PDF v1.4 and above are not supported
- CMYK colour only.
- All RGB images will be colour corrected and enhanced automatically by our image enhancement software.
- No transparency or layers
- Text in adverts output as Jpeg will reproduce poor
- DO NOT include white space, registration marks, colour bars or other furniture on copy for newspaper adverts
- No MS Publisher (.pub) files
The applications below are not suitable for creating press ready adverts as they are not NOT PostScript compatible. Text and logos will reproduce soft and pixellated. Black text will be converted to 4 colour black, which could result in unexpected colours when printed.
- Microsoft Word or Excel
- Microsoft PowerPoint
- Microsoft Publisher
- Pages for Mac
- Canva or Cairo
PDF 1.3 / PDF X-1a
Adverts submitted to Archant must be saved in the Portable Document Format (PDF v1.3), preferably from Acrobat Distiller, QuarkXPress or InDesign and be PDF/X-1a compliant. PDF versions higher than v1.3 (Acrobat 4) are not supported.
Password protection of PDFs is not allowed and your copy will be rejected.
All colour elements of your advert must be in the CMYK colour space. RGB, Spot colour, Indexed colour, Patterned or Lab colour space will be automatically converted to CMYK when we output to plate. We cannot accept any responsibility or liability for any unforeseen colour shifts caused by this process.
FONTS AND TYPE
All fonts must be embedded and subset when creating PDF files. Fonts should be PostScript Type1, TrueType or OpenType.
Black text must be specified as 100% K (Black) only and should not be made up of composite colours.
TOTAL INK COVERAGE
Please ensure all elements including any TIFFs, JPEGs, or EPS images within your file do not exceed the CMYK Total Ink Percentage of 240% for newsprint / 300% for magazine. This helps compensate for dot gain and allows for maximum shadow detail with minimum ink set-off. Saturation exceeding these values will not result in darker shadows. It simply leads to less detail in shadow areas.
Unique Reference Numbers (URNs) are allocated to every advertisement booked on our system. They are the eight-digit number by which we identify the files we receive and match them with their space on the page. If you can always start your filename with this number, it makes it easy to identify and minimises the potential for mistakes to be made. Please contact your Archant sales representative to obtain this number if you do not have one.
We have a small team that chases up outstanding copy, although it is the advertiser's responsibility to submit copy on time and to specification. If we don't receive copy by the deadline, we may have to fill the space with other copy so the page can be released on time. This is outside our control, so please don't leave everything to the last minute in case you suffer a technical problem. You should be aware that, in these circumstances, the space will still be invoiced.
Photoshop – Warning
Photoshop is an excellent tool for image editing and colour correction, but is not recommended for creating PDFs for print as all text and logos will be rasterised.
Text and logos will be softer and harder to read because they are no longer vector based.
Text set in Photoshop will reproduce pixelated when printed.
PDFs created with Adobe Distiller are of a higher quality than those produced by Photoshop.
Adverts should be designed in a layout application such as Adobe Indesign or QuarkXpress.
Adverts that have been set outside the recommendations shown are likely to reproduce poorly. Archant will not accept any claim for compensation for poor reproduction where these recommendations have not been met. Ads that are set outside Archant recommendations are accepted and run entirely at the advertisers risk.
Files submitted to Archant for inclusion in any of their newspapers or magazines must meet their printers’ specification.