Norfolk and Suffolk commercial teams launch Brand Impact seminars

This year’s Brand Impact seminars have kicked off across Norfolk with early signs showing strong results

Brand Impact PR pic 600The commercial teams have been touring key towns across the county, building relationships with local businesses and providing hints, tips and advice on multi platform marketing.

Local businesses who join the Brand Impact membership enjoy the benefits of long term brand advertising with tactical bespoke solutions across the Archant portfolio.

It’s the fifth year the programme has run with well over 500 businesses enjoying increased brand awareness and better sales – one local shop is boasting a 24% increase in turnover since starting the programme whilst others have called it “their lifeline”.

Trade Marketing Director Tom Kay explains:

“The seminars provide informative and practical knowhow for local businesses as we aim to become their trusted advisor and first choice marketing partner.

Many, by their own admission, are still daunted by the colossal number of marketing channels out there. We provide helpful tips in plain English.

It’s also a great opportunity to showcase Archant’s diverse range of solutions – and it’s good to see so many people genuinely excited about our digital and video platforms as well as print”.

The pop-up seminars will continue throughout March, heading from Norfolk into Suffolk before concluding in Great Yarmouth and Lowestoft in April.

Pictured: The Brand Impact Norwich team