Local newspapers deliver stunning return on investment

Today’s marketing-savvy business owners are more ROI conscious than ever.  Now, a new effectiveness study proves advertising in the local paper not only works, but delivers outstanding return on investment

roi-increase-smThe five year NMA study, which involved hundreds of econometric models, concludes thatadding newspaper advertising to a marketing campaign increases ROI by 300%.

And it gets better – the ROI of digital display is boosted by 400% when accompanied by print advertising.

Archant’s Trade Marketing team have capitalised on the research with a series of e-shots to new, lapsed and existing clients and video animation, produced by the Digital Design Team.

Trade Marketing Director Tom Kay said: “This is a really useful tool in our B2B armoury and another compelling reason as to how customers can get the best results by advertising across both print and digital platforms.

“Working together with Archant’s fantastic in-house designers and animators, we’re able to communicate this excellent news to our customers clearly and creatively”.

View an example of one of the ROI videos here.