Archant Dialogue has launched a brand new digital version of Center Parcs’ Village Life magazine – using an exciting digital publishing platform called Edition Digital
“After looking into various platforms, and presenting our findings to our Center Parcs clients, we put forward Edition Digital as our chosen platform,” explains Art Director Richard Berry. “Not only did it meet their budget expectations but it was intuitive without being restrictive.”
The digital issue includes all features from the print magazine plus bespoke content and videos. A crucial aspect of the original brief was the need to unlock advertisers’ digital-only budgets and this project has successfully enhanced the packages currently offered to advertisers, capturing a broader share of their budget.
This high impact multiplatform option has also secured new business for the title and advertisers were impressed with the animated adverts that Edition Digital is able to showcase.
Account Director Kat Berryman says: “This has been an exciting project to work on and the client has been impressed with the capabilities of Edition Digital and the finished product. We look forward to further exploring this digital platform.”
The digital version of Village Life has now launched and can be viewed by clicking here.