Aldiss has teamed up with Archant to launch a brand new interiors magazine, designed to introduce a younger demographic to Norfolk’s largest furniture retailer
Creating Your Dream Home was launched in 2015 and comprised of a 20-page supplement and marketing campaign which, as part of the Project Prove It initiative, won the “Contribution to Client Success” award at the Archant Awards earlier this year. Combined with the success of the initial supplement, this has enabled the publication to develop into a 60-page glossy magazine as well as a digital edition.
Alongside the magazine and digital edition, Archant has also developed and are delivering a marketing strategy including; an email campaign, digital display advertising; a social media campaign; website design as well as in-store mood boards to support customer expectation. The campaign shall be running for 10 weeks with a research project also being deployed to ensure overall analysis.
Commenting on the campaign Aldiss Account Director Gary Attfield said:
“This is without question the most comprehensive and compelling campaign that Archant has created and managed for Aldiss, our largest retail client in Norfolk. It helps to demonstrate our creative skills and cements our role as Aldiss’ trusted marketing partner. The team that have worked on this project have been outstanding and I am truly grateful to them and importantly the client for allowing us the freedom to develop this campaign and deliver it”.
Read Creating Your Dream Home here.